5 Cloud Technology 
 Myths Debunked 

Have you ever had something that you knew in your heart to be true turn out not to be? It can be unsettling in some ways, but freeing in others. Sometimes life challenges us to validate our beliefs, theories, and claims about the way something works. This allows us to either double down on our current line of thinking with more confidence or adopt a new framework from which to move forward.

Using peer reported (factual!) information has strategic implications now since within the enterprise software space there is both excitement and concern around the growing need to move systems from on-premise to cloud-based solutions. According to a PricewaterhouseCoopers survey of CEOs in early 2017, innovation and digital/technology capabilities are two of the top three business priorities, meaning that understanding the current state of beliefs about the cloud can have a direct impact on the direction a company moves forward.

ASUG and Freudenberg IT collaborated to conduct a survey among ASUG members in the second half of 2017 on cloud technology. The goal was to get a comprehensive overview about what the enterprise landscape looked like in relation to its use of cloud technology, and to get a look at perceptions and realistic expectations of cloud users. Data migration can be a scary proposition, but after looking at data from actual users who have already completed this process on some level, at least five potential concerns about the cloud should disappear.

Myth 1

It is completely clear what the cloud is to everyone

We weren’t quite sure what to expect when we asked users to open-endedly describe the purpose of a cloud. As it turns out, in many ways, neither are the users. Answers to this question vary greatly, depending on variables such as service models (e.g., software as a service, infrastructure as a service) or deployment models (i.e., private, public, or hybrid cloud). According to Gartner’s research director, Elias Khnaser, even within infrastructure as a service specifically, companies are most often using multiple cloud providers based on their strengths and areas of need. Since these cloud services operate differently, at this point there is no one key area of focus.

The strongest consensus is that the purpose of a cloud is to lower a business’s total cost of ownership (TCO) of its platforms, followed by the related idea that it lowers the need for internal infrastructure or support to maintain. Yet there is far from an overwhelming majority on either of these sentiments. Only a third mention the lower TCO specifically, and fewer than a quarter talk about lower need for internal support. Other popular beliefs are the cloud’s ability to be scalable/flexible and the ability to get access to information anywhere at any time. But there is no universal truth to what a cloud can do.

This has key implications for cloud service providers in two specific ways. First, providing a clear, tangible definition of what the cloud should be would help reduce confusion as to its efficacy. If users can clearly understand the benefits they will realize from moving services to the cloud, the logical conclusion is that they will be more likely to sign up for the move. The cloud providers (and by proxy, software solution providers) would then need to decide if they want to focus on a specialized area of performance and be a category leader, or try to be broader in scope with its solutions to cover the biggest array of needs and be a one-stop solution for all a company’s digital needs.


Second, without a clear definition of the cloud, a cloud provider can help define what this space looks like. There are already iterations like platform as a service, security as a service and software as a service, but there is clear room to expand the development and offer unique services or approaches that can make a solution stand out in this evolving space. Like above, creative brands can carve out a quick niche and position themselves as leaders in one or more key areas of the market, allowing them a clear path to market share and continuous lead generation.